SweetTree Sustainable Sweeteners – Press Release
June 24, 2008
For Immediate Release:
SweetTree™ Sustainable Sweeteners is launching the world’s first certified organic Evaporated Palm Sugar. Evaporated Palm Sugar is a low glycemic, highly nutritious cane sugar alternative that provides the sustained energy your body needs for a healthy lifestyle. SweetTree Sustainable Sweeteners is launching nationally with Whole Foods Market in September.
In a recent study by The Food and Nutrition Research Institute (FNRI), Palm Sugar derived from Cocos Nucifera (coconut palm) was found to have an extremely low glycemic (GI) index rating of only 35, making it one of the lowest GI unprocessed sweeteners on the market. Low GI index has inherent benefits for weight control, improving glucose and lipid levels in people with diabetes (type 1 and type 2) and general health maintenance.
As well, the Food and Agriculture Organization (FAO) reported that Palm Sweeteners are the single most sustainable sweetener in the world. Tropical coconut palms are an ecologically beneficial tree crop that grow in diverse, wildlife supportive agro-ecosystems, restore damaged soils and require very little water. They are also far more productive than sugar cane, producing on average 50-75% more sugar per acre.
SweetTree™ Organic Evaporated Palm Sugars are produced from the sun-kissed sweet nectar of tropical coconut palm sugar blossoms. Traditional sugar farmers climb high into the canopy of swaying coconuts and gently slice the flower in order to release a sweet liquid, which once collected are kettle-boiled into a thick caramel and ground to a fine crystal. Evaporated Palm Sugar can be used as a direct cane sugar replacement in a 1:1 ratio and is available for both retail and industrial applications.
For more information please contact SweetTree Sustainable Sweeteners – info@sweet-tree.biz
www.sweet-tree.biz
512-597-4929